How to frame blogging interviews

Around a year and 20+ blog posts (that include reviews, articles and interviews) later, Techistudent.com is just on its way to achieve its desired trajectory in the tech-blogscape. As is the case with any other blog, Techistudent has been an experience of tremendous personal growth. The learning curve has been heartening, to say the least. What started out as an attempt to highlight the various aspects of technology in academics (the hint is in the name) is very much a part of mainstream blogging (technology). The transition wasn’t easy- but a period marked with conjectures, conceptualization and re-conceptualization. The results are desirable. We have gone up several notches higher in Alexa (details: http://www.alexa.com/siteinfo/techistudent.com). Needless to say, we can only expect to go up from here.

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Blogging Interviews for Techistudent

Much of this site’s success is attributable to blogging interviews. Talk about link juice, referrals and outreach, interviews procured from different bloggers of kin (we mean tech bloggers here) can turn out to be of immense value for you. Abhijeet Mukherjee (GuidingTech.com), Pradeep Kumar (HellBound Bloggers), Tony John (Techulator.com) and Naveen (Quainsights.com) are just a few eminent names featuring in the interview section. I have been fortunate enough to learn from the best in the best in the business through their interviews- the “what’s”, “hows” and “whys” behind their inspirational journeys.

What I learnt as an interviewer

Interviewing bloggers is not a walk in the park either – merely setting up a questionnaire and recycling it (with every blogger with minor tweaks). If a reputed blogger has agreed to get interviewed then he or she is definitely looking for a more meaningful collaboration rather than just answering a few stock questions on how they started their blogging journey and where exactly they see themselves 5 years from now.

Trust your interviewee

Trust them with your needs. They understand that you’re bringing their wonderful blogging exploits to the fore through your blog since to want a) to bolster your exposure and b) to add value to the reader experience. The former is not happening without the latter.
It’s up to you to guarantee an enriching experience for your reader base. It’s not going to happen in a day. Each and every interview needs substantial conceptualization – in certain cases – even taking up a whole week!

Know him/her: Identify strengths

Know who your blogger is. Every blogger has a blogging journey to talk about (no matter how varied the experiences are). However, not all of may have similar forte. So, it’s very important to be a regular reader of their blogs to identify their blogging strengths – to understand who speaks better about Android than on tech investment in construction industry or vice versa and who’ll have meaningful insights to offer as far as Google Rankbrain is concerned. You cannot be a good interviewer unless you’re a good reader. I, to start off with, chose to interview only those bloggers whose works I have been following closely for quite a number of days.

And…

Do not expect visitors to your site if you are trying to make short work of your research. Expect to be turned down by bloggers (as well) in future if you’re actually providing them an interview section with repetitive questions, as your interview portfolio.

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