Do you think it is possible to enhance the quality of an existing app and be able to offer it on demand? If answered yes, you can be the next Uber. But developing an app which works in a similar way as Uber and getting it into Google Play Store of Apple App store isn’t an easy task at all. When you take a large piece of the ride sharing market, this requires you to provide easy access, even greater experience for riders and drivers and also a stronger brand. The concerns of this article will tell you about the unparalleled growth of Uber and the underlying technology behind the app.

The launch of Uber – Their go-to market strategy

It was in 2010 that Uber was officially launched and within 6 months, they garnered around 6000 users and by then they had offered already 20,000 rides to customers. The founders of Uber required luring both riders and drivers, which in other words mean handling the egg or chicken problem. People in SF are always interested in knowing about new tools which can make their life easier and Uber was launched in SF for this reason. They hosted and sponsored tech events and offered free rides during these events.

Currently, in order to gather more customers, Uber has made it a strategy to offer 50% discount on the first ride. Due to this initial discount, the new riders will most likely become customers throughout their lifetime. They undoubtedly have a brilliant go-to marketing strategy which can’t be copied or repeated by anyone. You may require a different story if you want to develop an app like Uber.

The tech behind Uber app – Knowing the reality

First you have to let Uber know that you want to ride, next Uber asks you where you are, and then Uber finds the driver driving nearest to your location and notifies that driver to pick you up. You rate the ride after you complete it and the charge is automatically debited from your card. What are the various technologies which drive Uber?

GEOLOCATION

Uber was a location-based startup company from the first day. Travis Kalanick and Garrett Camp had to get a firm grip on the intricate features of Android geolocation features and iOS location features. With the advancement of technology, it has got easier to get information about such location features. Uber, the taxi booking app identifies the location of the device, offers driving direction and integrates mapping software.

SMS and PUSH NOTIFICATION

Once you order the ride, Uber will send you notification. The first one will come when the driver accepts your request, the second when the driver is less than a minute distance away from you and in case you cancel the ride, this will be notified to you too. Such messages are received either through SMS or push notifications.

PAYMENT INTEGRATION

Uber offers a cashless system as you can pay through a debit card, credit card or promo code. This eliminates all cash transfers from equation and Uber takes 25% of the fare of a driver and this becomes an indeed profitable business model. The Payment Card Industry Data Security Standards offers a set of requirements to maintain transparency.

Therefore, if you are eager to develop an app like Uber, you have to think of a different story so that your idea doesn’t get lost amidst the competition. First you need to understand the underlying technology which is mentioned above and then think of coming up with something new which the target audience will love.

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